Which is better, Convert or Microsoft Clarity?

Convert and Microsoft Clarity serve the same cro & popups use case with different strengths. Compare the pricing, pros and cons above, then pick by your budget, shipping or target regions, and must-have features. There is no single winner — only the better fit for your store.

← CRO & Popups

Convert vs Microsoft Clarity

An editor-assessed head-to-head for CRO & Popups tools.

★ 4.3

Rating

★ 4.3

$299+/mo

Pricing

Free

N/A

Commission

N/A

n/a

A/B & split testing
GDPR-friendly
No cookie dependency
Good for EU stores

Pros

100% free
Heatmaps + recordings
Dead-click detection
Privacy-friendly

Pricey
Smaller ecosystem than Optimizely

Cons

No A/B testing
Sampled data at scale

Convert

Convert is the privacy-first A/B testing tool. If you run an EU-facing store and want experimentation without leaning on cookies, it is a clean fit.

Visit Convert

Microsoft Clarity

Microsoft Clarity delivers heatmaps and session replay for free, making it the obvious first CRO tool to watch what users actually do.

Visit Microsoft Clarity

How to choose between Convert and Microsoft Clarity

Both tools are editors' picks in CRO & Popups. Start from the row that matters most to your store \u2014 usually pricing and the pros/cons above \u2014 then weigh shipping or target regions and the features you will actually use. The “better” tool is the one that fits your budget and catalog, not the one with the higher editor score.

Both tools are editors' picks in CRO & Popups. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.