Convert vs Optimizely

An editor-assessed head-to-head for CRO & Popups tools.

★ 4.3

Rating

★ 4.2

$299+/mo

Pricing

Custom

N/A

Commission

N/A

n/a

A/B & split testing
GDPR-friendly
No cookie dependency
Good for EU stores

Pros

Robust A/B & MVT
Feature flags
Enterprise scale
Strong stats engine

Pricey
Smaller ecosystem than Optimizely

Cons

Enterprise price
Complex setup

Convert

Convert is the privacy-first A/B testing tool. If you run an EU-facing store and want experimentation without leaning on cookies, it is a clean fit.

Visit Convert

Optimizely

Optimizely is the enterprise experimentation platform for sophisticated testing programs once you have the traffic and team to use it.

Visit Optimizely

Both tools are editors' picks in CRO & Popups. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.