DTCwise
Store Builders

Ecwid vs Sellfy

An editor-assessed head-to-head for Store Builders tools.

4.2
Rating
4.1
Free–$99/mo
Pricing
$19–$99/mo
N/A
Commission
N/A
n/a
Cookie
n/a
  • Works on any site
  • Facebook/Instagram selling
  • No migration needed
  • Free tier
Pros
  • Digital + physical + subscriptions
  • Easy setup
  • Built-in email
  • Pay-what-you-want
  • Less commerce depth than Shopify
  • Add-on costs
Cons
  • Smaller app ecosystem
  • Limited customization

Ecwid

Ecwid drops a storefront onto an existing site or social profile, so you can start selling without rebuilding. Convenient for established sites adding commerce.

Visit Ecwid

Sellfy

Sellfy targets creators selling digital products, memberships and print-on-demand from one store. A lean choice for digital-first brands.

Visit Sellfy

Both tools are editors' picks in Store Builders. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.