Hotjar vs Microsoft Clarity

An editor-assessed head-to-head for CRO & Popups tools.

★ 4.4

Rating

★ 4.3

Free–paid tiers

Pricing

Free

N/A

Commission

N/A

n/a

Heatmaps
Recordings
Surveys & feedback
Easy setup

Pros

100% free
Heatmaps + recordings
Dead-click detection
Privacy-friendly

Sampled data on free tier
Less quantitative than full CDPs

Cons

No A/B testing
Sampled data at scale

Hotjar

Hotjar is the standard for behavior analytics. Heatmaps and recordings quickly show what users do, and surveys close the loop on why. A near-default for CRO teams.

Visit Hotjar

Microsoft Clarity

Microsoft Clarity delivers heatmaps and session replay for free, making it the obvious first CRO tool to watch what users actually do.

Visit Microsoft Clarity

Both tools are editors' picks in CRO & Popups. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.