Hotjar vs Optimizely

An editor-assessed head-to-head for CRO & Popups tools.

★ 4.4

Rating

★ 4.2

Free–paid tiers

Pricing

Custom

N/A

Commission

N/A

n/a

Heatmaps
Recordings
Surveys & feedback
Easy setup

Pros

Robust A/B & MVT
Feature flags
Enterprise scale
Strong stats engine

Sampled data on free tier
Less quantitative than full CDPs

Cons

Enterprise price
Complex setup

Hotjar

Hotjar is the standard for behavior analytics. Heatmaps and recordings quickly show what users do, and surveys close the loop on why. A near-default for CRO teams.

Visit Hotjar

Optimizely

Optimizely is the enterprise experimentation platform for sophisticated testing programs once you have the traffic and team to use it.

Visit Optimizely

Both tools are editors' picks in CRO & Popups. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.