Which is better, Hotjar or Proof?

Hotjar and Proof serve the same cro & popups use case with different strengths. Compare the pricing, pros and cons above, then pick by your budget, shipping or target regions, and must-have features. There is no single winner — only the better fit for your store.

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Hotjar vs Proof

An editor-assessed head-to-head for CRO & Popups tools.

★ 4.4

Rating

★ 3.9

Free–paid tiers

Pricing

$29–$299/mo

N/A

Commission

N/A

n/a

Heatmaps
Recordings
Surveys & feedback
Easy setup

Pros

Live visitor proof
Recent-activity popups
Easy install
FOMO nudges

Sampled data on free tier
Less quantitative than full CDPs

Cons

Can feel spammy
Needs traffic to shine

Hotjar

Hotjar is the standard for behavior analytics. Heatmaps and recordings quickly show what users do, and surveys close the loop on why. A near-default for CRO teams.

Visit Hotjar

Proof

Proof shows live recent-activity notifications to create urgency, a quick CRO win when configured tastefully rather than aggressively.

Visit Proof

How to choose between Hotjar and Proof

Both tools are editors' picks in CRO & Popups. Start from the row that matters most to your store \u2014 usually pricing and the pros/cons above \u2014 then weigh shipping or target regions and the features you will actually use. The “better” tool is the one that fits your budget and catalog, not the one with the higher editor score.

Both tools are editors' picks in CRO & Popups. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.