DTCwise
CRO & Popups

Hotjar vs Proof

An editor-assessed head-to-head for CRO & Popups tools.

4.4
Rating
3.9
Free–paid tiers
Pricing
$29–$299/mo
N/A
Commission
N/A
n/a
Cookie
n/a
  • Heatmaps
  • Recordings
  • Surveys & feedback
  • Easy setup
Pros
  • Live visitor proof
  • Recent-activity popups
  • Easy install
  • FOMO nudges
  • Sampled data on free tier
  • Less quantitative than full CDPs
Cons
  • Can feel spammy
  • Needs traffic to shine

Hotjar

Hotjar is the standard for behavior analytics. Heatmaps and recordings quickly show what users do, and surveys close the loop on why. A near-default for CRO teams.

Visit Hotjar

Proof

Proof shows live recent-activity notifications to create urgency, a quick CRO win when configured tastefully rather than aggressively.

Visit Proof

Both tools are editors' picks in CRO & Popups. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.