Hotjar vs VWO

An editor-assessed head-to-head for CRO & Popups tools.

★ 4.4

Rating

★ 4.2

Free–paid tiers

Pricing

Custom

N/A

Commission

N/A

n/a

Heatmaps
Recordings
Surveys & feedback
Easy setup

Pros

A/B + multivariate
Surveys & feedback
Personalization
Good UX

Sampled data on free tier
Less quantitative than full CDPs

Cons

Pricey
Best with volume

Hotjar

Hotjar is the standard for behavior analytics. Heatmaps and recordings quickly show what users do, and surveys close the loop on why. A near-default for CRO teams.

Visit Hotjar

VWO

VWO combines testing, surveys and personalization in one platform, a strong mid-market step up from basic heatmap tools.

Visit VWO

Both tools are editors' picks in CRO & Popups. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.