DTCwise
Email & SMS

Klaviyo vs Attentive

An editor-assessed head-to-head for Email & SMS tools.

4.6
Rating
4.2
Free–scales with list
Pricing
Custom
N/A
Commission
N/A
n/a
Cookie
n/a
  • Best-in-class flow builder
  • Predictive analytics
  • Deep Shopify data sync
  • SMS built in
Pros
  • Top SMS deliverability
  • Compliant workflows
  • Personalization
  • Strong ROI reporting
  • Price scales with list size
  • Overkill for tiny stores
Cons
  • Enterprise price
  • SMS-focused

Klaviyo

Klaviyo is the email/SMS standard for DTC. Its flow builder and segmentation are unmatched, and predictive analytics (churn, lifetime value) help you act before customers leave.

Visit Klaviyo

Attentive

Attentive is the enterprise SMS platform with excellent deliverability and compliance. Pair it with an email tool once SMS is core to your retention.

Visit Attentive

Both tools are editors' picks in Email & SMS. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.