Klaviyo vs Brevo

An editor-assessed head-to-head for Email & SMS tools.

★ 4.6

Rating

★ 4.1

Free–scales with list

Pricing

Free–paid tiers

N/A

Commission

N/A

n/a

Best-in-class flow builder
Predictive analytics
Deep Shopify data sync
SMS built in

Pros

Pay per email sent (cheap)
Email + SMS + chat
CRM lite
Good free tier

Price scales with list size
Overkill for tiny stores

Cons

Automation limits on free
Less ecom depth

Klaviyo

Klaviyo is the email/SMS standard for DTC. Its flow builder and segmentation are unmatched, and predictive analytics (churn, lifetime value) help you act before customers leave.

Visit Klaviyo

Brevo

Brevo (ex-Sendinblue) prices by email volume rather than contacts, which keeps costs low as your list grows. A pragmatic all-rounder.

Visit Brevo

Both tools are editors' picks in Email & SMS. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.