Klaviyo vs Kit (ConvertKit)

An editor-assessed head-to-head for Email & SMS tools.

★ 4.6

Rating

★ 4.1

Free–scales with list

Pricing

Free–paid tiers

N/A

Commission

N/A

n/a

Best-in-class flow builder
Predictive analytics
Deep Shopify data sync
SMS built in

Pros

Creator-friendly
Visual automations
Sequences
Generous free plan

Price scales with list size
Overkill for tiny stores

Cons

Less ecom-native
Fewer templates than Mailchimp

Klaviyo

Klaviyo is the email/SMS standard for DTC. Its flow builder and segmentation are unmatched, and predictive analytics (churn, lifetime value) help you act before customers leave.

Visit Klaviyo

Kit (ConvertKit)

Kit (formerly ConvertKit) is built for creators with clean automations and a generous free tier, a good pick for content-led DTC brands.

Visit Kit (ConvertKit)

Both tools are editors' picks in Email & SMS. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.