Klaviyo vs Mailchimp

An editor-assessed head-to-head for Email & SMS tools.

★ 4.6

Rating

★ 4.0

Free–scales with list

Pricing

Free–paid tiers

N/A

Commission

N/A

n/a

Best-in-class flow builder
Predictive analytics
Deep Shopify data sync
SMS built in

Pros

Generous free tier
Easy builder
Built-in audience tools
Broad integrations

Price scales with list size
Overkill for tiny stores

Cons

Pricing climbs with contacts
Less ecom-native than Klaviyo

Klaviyo

Klaviyo is the email/SMS standard for DTC. Its flow builder and segmentation are unmatched, and predictive analytics (churn, lifetime value) help you act before customers leave.

Visit Klaviyo

Mailchimp

Mailchimp is the approachable entry point for email marketing, with a free tier that covers early list growth before you need advanced ecom flows.

Visit Mailchimp

Both tools are editors' picks in Email & SMS. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.