Mailchimp vs Brevo

An editor-assessed head-to-head for Email & SMS tools.

★ 4.0

Rating

★ 4.1

Free–paid tiers

Pricing

Free–paid tiers

N/A

Commission

N/A

n/a

Generous free tier
Easy builder
Built-in audience tools
Broad integrations

Pros

Pay per email sent (cheap)
Email + SMS + chat
CRM lite
Good free tier

Pricing climbs with contacts
Less ecom-native than Klaviyo

Cons

Automation limits on free
Less ecom depth

Mailchimp

Mailchimp is the approachable entry point for email marketing, with a free tier that covers early list growth before you need advanced ecom flows.

Visit Mailchimp

Brevo

Brevo (ex-Sendinblue) prices by email volume rather than contacts, which keeps costs low as your list grows. A pragmatic all-rounder.

Visit Brevo

Both tools are editors' picks in Email & SMS. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.