Which is better, Mailchimp or Kit (ConvertKit)?

Mailchimp and Kit (ConvertKit) serve the same email & sms use case with different strengths. Compare the pricing, pros and cons above, then pick by your budget, shipping or target regions, and must-have features. There is no single winner — only the better fit for your store.

← Email & SMS

Mailchimp vs Kit (ConvertKit)

An editor-assessed head-to-head for Email & SMS tools.

★ 4.0

Rating

★ 4.1

Free–paid tiers

Pricing

Free–paid tiers

N/A

Commission

N/A

n/a

Generous free tier
Easy builder
Built-in audience tools
Broad integrations

Pros

Creator-friendly
Visual automations
Sequences
Generous free plan

Pricing climbs with contacts
Less ecom-native than Klaviyo

Cons

Less ecom-native
Fewer templates than Mailchimp

Mailchimp

Mailchimp is the approachable entry point for email marketing, with a free tier that covers early list growth before you need advanced ecom flows.

Visit Mailchimp

Kit (ConvertKit)

Kit (formerly ConvertKit) is built for creators with clean automations and a generous free tier, a good pick for content-led DTC brands.

Visit Kit (ConvertKit)

How to choose between Mailchimp and Kit (ConvertKit)

Both tools are editors' picks in Email & SMS. Start from the row that matters most to your store \u2014 usually pricing and the pros/cons above \u2014 then weigh shipping or target regions and the features you will actually use. The “better” tool is the one that fits your budget and catalog, not the one with the higher editor score.

Both tools are editors' picks in Email & SMS. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.