Mailchimp vs Kit (ConvertKit)

An editor-assessed head-to-head for Email & SMS tools.

★ 4.0

Rating

★ 4.1

Free–paid tiers

Pricing

Free–paid tiers

N/A

Commission

N/A

n/a

Generous free tier
Easy builder
Built-in audience tools
Broad integrations

Pros

Creator-friendly
Visual automations
Sequences
Generous free plan

Pricing climbs with contacts
Less ecom-native than Klaviyo

Cons

Less ecom-native
Fewer templates than Mailchimp

Mailchimp

Mailchimp is the approachable entry point for email marketing, with a free tier that covers early list growth before you need advanced ecom flows.

Visit Mailchimp

Kit (ConvertKit)

Kit (formerly ConvertKit) is built for creators with clean automations and a generous free tier, a good pick for content-led DTC brands.

Visit Kit (ConvertKit)

Both tools are editors' picks in Email & SMS. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.