Which is better, Optimizely or Proof?

Optimizely and Proof serve the same cro & popups use case with different strengths. Compare the pricing, pros and cons above, then pick by your budget, shipping or target regions, and must-have features. There is no single winner — only the better fit for your store.

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Optimizely vs Proof

An editor-assessed head-to-head for CRO & Popups tools.

★ 4.2

Rating

★ 3.9

Custom

Pricing

$29–$299/mo

N/A

Commission

N/A

n/a

Robust A/B & MVT
Feature flags
Enterprise scale
Strong stats engine

Pros

Live visitor proof
Recent-activity popups
Easy install
FOMO nudges

Enterprise price
Complex setup

Cons

Can feel spammy
Needs traffic to shine

Optimizely

Optimizely is the enterprise experimentation platform for sophisticated testing programs once you have the traffic and team to use it.

Visit Optimizely

Proof

Proof shows live recent-activity notifications to create urgency, a quick CRO win when configured tastefully rather than aggressively.

Visit Proof

How to choose between Optimizely and Proof

Both tools are editors' picks in CRO & Popups. Start from the row that matters most to your store \u2014 usually pricing and the pros/cons above \u2014 then weigh shipping or target regions and the features you will actually use. The “better” tool is the one that fits your budget and catalog, not the one with the higher editor score.

Both tools are editors' picks in CRO & Popups. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.