DTCwise
Email & SMS

Postscript vs Kit (ConvertKit)

An editor-assessed head-to-head for Email & SMS tools.

4.3
Rating
4.1
Free–paid tiers
Pricing
Free–paid tiers
N/A
Commission
N/A
n/a
Cookie
n/a
  • SMS-focused
  • Shopify-native
  • Compliant workflows
  • Strong deliverability
Pros
  • Creator-friendly
  • Visual automations
  • Sequences
  • Generous free plan
  • SMS only (pair with an email tool)
  • Costs grow with volume
Cons
  • Less ecom-native
  • Fewer templates than Mailchimp

Postscript

Postscript is the SMS specialist for Shopify stores, with compliant, high-deliverability campaigns. Pair it with Klaviyo or Omnisend for the email side.

Visit Postscript

Kit (ConvertKit)

Kit (formerly ConvertKit) is built for creators with clean automations and a generous free tier, a good pick for content-led DTC brands.

Visit Kit (ConvertKit)

Both tools are editors' picks in Email & SMS. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.