Shift4Shop vs Sellfy

An editor-assessed head-to-head for Store Builders tools.

★ 3.9

Rating

★ 4.1

Free (with Shift4 payments) or $29/mo

Pricing

$19–$99/mo

N/A

Commission

N/A

n/a

Free plan available
Built-in payment processing
SEO features
No transaction fees on free tier

Pros

Digital + physical + subscriptions
Easy setup
Built-in email
Pay-what-you-want

Dated UI
Best with Shift4 payments

Cons

Smaller app ecosystem
Limited customization

Shift4Shop

Shift4Shop offers a genuinely free hosted store when you use its payments, which is rare. Pragmatic for budget-first sellers who can tolerate an older interface.

Visit Shift4Shop

Sellfy

Sellfy targets creators selling digital products, memberships and print-on-demand from one store. A lean choice for digital-first brands.

Visit Sellfy

Both tools are editors' picks in Store Builders. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.