Which is better, Shift4Shop or Sellfy?

Shift4Shop and Sellfy serve the same store builders use case with different strengths. Compare the pricing, pros and cons above, then pick by your budget, shipping or target regions, and must-have features. There is no single winner — only the better fit for your store.

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Shift4Shop vs Sellfy

An editor-assessed head-to-head for Store Builders tools.

★ 3.9

Rating

★ 4.1

Free (with Shift4 payments) or $29/mo

Pricing

$19–$99/mo

N/A

Commission

N/A

n/a

Free plan available
Built-in payment processing
SEO features
No transaction fees on free tier

Pros

Digital + physical + subscriptions
Easy setup
Built-in email
Pay-what-you-want

Dated UI
Best with Shift4 payments

Cons

Smaller app ecosystem
Limited customization

Shift4Shop

Shift4Shop offers a genuinely free hosted store when you use its payments, which is rare. Pragmatic for budget-first sellers who can tolerate an older interface.

Visit Shift4Shop

Sellfy

Sellfy targets creators selling digital products, memberships and print-on-demand from one store. A lean choice for digital-first brands.

Visit Sellfy

How to choose between Shift4Shop and Sellfy

Both tools are editors' picks in Store Builders. Start from the row that matters most to your store \u2014 usually pricing and the pros/cons above \u2014 then weigh shipping or target regions and the features you will actually use. The “better” tool is the one that fits your budget and catalog, not the one with the higher editor score.

Both tools are editors' picks in Store Builders. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.