Shopify vs Ecwid

An editor-assessed head-to-head for Store Builders tools.

★ 4.7

Rating

★ 4.2

$39–$399/mo

Pricing

Free–$99/mo

N/A

Commission

N/A

n/a

Best app ecosystem
Reliable hosting
Great checkout
Constant innovation

Pros

Works on any site
Facebook/Instagram selling
No migration needed
Free tier

Fees add up (apps + payments)
Less control than self-hosted

Cons

Less commerce depth than Shopify
Add-on costs

Shopify

Shopify is the default DTC platform with an unmatched app ecosystem and the highest-converting checkout in the game. Most DTC brands should start here.

Visit Shopify

Ecwid

Ecwid drops a storefront onto an existing site or social profile, so you can start selling without rebuilding. Convenient for established sites adding commerce.

Visit Ecwid

Both tools are editors' picks in Store Builders. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.