Shopify vs Sellfy

An editor-assessed head-to-head for Store Builders tools.

★ 4.7

Rating

★ 4.1

$39–$399/mo

Pricing

$19–$99/mo

N/A

Commission

N/A

n/a

Best app ecosystem
Reliable hosting
Great checkout
Constant innovation

Pros

Digital + physical + subscriptions
Easy setup
Built-in email
Pay-what-you-want

Fees add up (apps + payments)
Less control than self-hosted

Cons

Smaller app ecosystem
Limited customization

Shopify

Shopify is the default DTC platform with an unmatched app ecosystem and the highest-converting checkout in the game. Most DTC brands should start here.

Visit Shopify

Sellfy

Sellfy targets creators selling digital products, memberships and print-on-demand from one store. A lean choice for digital-first brands.

Visit Sellfy

Both tools are editors' picks in Store Builders. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.