Which is better, Shopify or Sellfy?

Shopify and Sellfy serve the same store builders use case with different strengths. Compare the pricing, pros and cons above, then pick by your budget, shipping or target regions, and must-have features. There is no single winner — only the better fit for your store.

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Shopify vs Sellfy

An editor-assessed head-to-head for Store Builders tools.

★ 4.7

Rating

★ 4.1

$39–$399/mo

Pricing

$19–$99/mo

N/A

Commission

N/A

n/a

Best app ecosystem
Reliable hosting
Great checkout
Constant innovation

Pros

Digital + physical + subscriptions
Easy setup
Built-in email
Pay-what-you-want

Fees add up (apps + payments)
Less control than self-hosted

Cons

Smaller app ecosystem
Limited customization

Shopify

Shopify is the default DTC platform with an unmatched app ecosystem and the highest-converting checkout in the game. Most DTC brands should start here.

Visit Shopify

Sellfy

Sellfy targets creators selling digital products, memberships and print-on-demand from one store. A lean choice for digital-first brands.

Visit Sellfy

How to choose between Shopify and Sellfy

Both tools are editors' picks in Store Builders. Start from the row that matters most to your store \u2014 usually pricing and the pros/cons above \u2014 then weigh shipping or target regions and the features you will actually use. The “better” tool is the one that fits your budget and catalog, not the one with the higher editor score.

Both tools are editors' picks in Store Builders. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.