DTCwise
Store Builders

Shopify vs Squarespace

An editor-assessed head-to-head for Store Builders tools.

4.7
Rating
3.9
$39–$399/mo
Pricing
$23–paid tiers
N/A
Commission
N/A
n/a
Cookie
n/a
  • Best app ecosystem
  • Reliable hosting
  • Great checkout
  • Constant innovation
Pros
  • Design-forward templates
  • Easy editor
  • Good for brand-led stores
  • Fees add up (apps + payments)
  • Less control than self-hosted
Cons
  • Limited ecom depth
  • Fewer integrations

Shopify

Shopify is the default DTC platform with an unmatched app ecosystem and the highest-converting checkout in the game. Most DTC brands should start here.

Visit Shopify

Squarespace

Squarespace is for design-led small stores where visual polish matters more than advanced commerce. Lovely front end, lighter under the hood.

Visit Squarespace

Both tools are editors' picks in Store Builders. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.