Which is better, Shopify or Wix?

Shopify and Wix serve the same store builders use case with different strengths. Compare the pricing, pros and cons above, then pick by your budget, shipping or target regions, and must-have features. There is no single winner — only the better fit for your store.

← Store Builders

Shopify vs Wix

An editor-assessed head-to-head for Store Builders tools.

★ 4.7

Rating

★ 4.0

$39–$399/mo

Pricing

$27–paid tiers

N/A

Commission

N/A

n/a

Best app ecosystem
Reliable hosting
Great checkout
Constant innovation

Pros

Easy builder
Affordable
Templates
Decent ecom features

Fees add up (apps + payments)
Less control than self-hosted

Cons

Less ecom depth
Harder to scale

Shopify

Shopify is the default DTC platform with an unmatched app ecosystem and the highest-converting checkout in the game. Most DTC brands should start here.

Visit Shopify

Wix

Wix is the drag-and-drop starter for small shops that want a site live today. Fine for side projects, less ideal as you scale into serious DTC.

Visit Wix

How to choose between Shopify and Wix

Both tools are editors' picks in Store Builders. Start from the row that matters most to your store \u2014 usually pricing and the pros/cons above \u2014 then weigh shipping or target regions and the features you will actually use. The “better” tool is the one that fits your budget and catalog, not the one with the higher editor score.

Both tools are editors' picks in Store Builders. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.