Shopify vs Wix

An editor-assessed head-to-head for Store Builders tools.

★ 4.7

Rating

★ 4.0

$39–$399/mo

Pricing

$27–paid tiers

N/A

Commission

N/A

n/a

Best app ecosystem
Reliable hosting
Great checkout
Constant innovation

Pros

Easy builder
Affordable
Templates
Decent ecom features

Fees add up (apps + payments)
Less control than self-hosted

Cons

Less ecom depth
Harder to scale

Shopify

Shopify is the default DTC platform with an unmatched app ecosystem and the highest-converting checkout in the game. Most DTC brands should start here.

Visit Shopify

Wix

Wix is the drag-and-drop starter for small shops that want a site live today. Fine for side projects, less ideal as you scale into serious DTC.

Visit Wix

Both tools are editors' picks in Store Builders. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.