Shopify vs WooCommerce

An editor-assessed head-to-head for Store Builders tools.

★ 4.7

Rating

★ 4.3

$39–$399/mo

Pricing

Free core (hosting paid)

N/A

Commission

N/A

n/a

Best app ecosystem
Reliable hosting
Great checkout
Constant innovation

Pros

Full control
Free core
Huge plugin market
SEO-friendly (WordPress)

Fees add up (apps + payments)
Less control than self-hosted

Cons

Self-hosted maintenance
Security you own

Shopify

Shopify is the default DTC platform with an unmatched app ecosystem and the highest-converting checkout in the game. Most DTC brands should start here.

Visit Shopify

WooCommerce

WooCommerce is the WordPress path to fully owned storefronts. Best when content/SEO is central and you are comfortable running your own hosting.

Visit WooCommerce

Both tools are editors' picks in Store Builders. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.