DTCwise
Subscriptions & Loyalty

Smile.io vs Yotpo Loyalty

An editor-assessed head-to-head for Subscriptions & Loyalty tools.

4.4
Rating
4.1
Free–paid tiers
Pricing
Custom
N/A
Commission
N/A
n/a
Cookie
n/a
  • Points & rewards
  • Referral program
  • VIP tiers
  • Shopify-friendly
Pros
  • Loyalty + SMS + reviews
  • Tiered programs
  • Strong data
  • Free tier limited
  • Advanced logic on paid tiers
Cons
  • Bundled pricing
  • Best with Yotpo stack

Smile.io

Smile.io is the loyalty app for Shopify stores, with points, referrals and VIP tiers out of the box. A fast way to lift repeat purchase rate.

Visit Smile.io

Yotpo Loyalty

Yotpo Loyalty bundles with reviews and SMS into one suite, which is convenient if you already run Yotpo. Enterprise-grade, enterprise-priced.

Visit Yotpo Loyalty

Both tools are editors' picks in Subscriptions & Loyalty. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.