Wix vs Sellfy

An editor-assessed head-to-head for Store Builders tools.

★ 4.0

Rating

★ 4.1

$27–paid tiers

Pricing

$19–$99/mo

N/A

Commission

N/A

n/a

Easy builder
Affordable
Templates
Decent ecom features

Pros

Digital + physical + subscriptions
Easy setup
Built-in email
Pay-what-you-want

Less ecom depth
Harder to scale

Cons

Smaller app ecosystem
Limited customization

Wix

Wix is the drag-and-drop starter for small shops that want a site live today. Fine for side projects, less ideal as you scale into serious DTC.

Visit Wix

Sellfy

Sellfy targets creators selling digital products, memberships and print-on-demand from one store. A lean choice for digital-first brands.

Visit Sellfy

Both tools are editors' picks in Store Builders. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.