DTCwise
Store Builders

Wix vs Squarespace

An editor-assessed head-to-head for Store Builders tools.

4.0
Rating
3.9
$27–paid tiers
Pricing
$23–paid tiers
N/A
Commission
N/A
n/a
Cookie
n/a
  • Easy builder
  • Affordable
  • Templates
  • Decent ecom features
Pros
  • Design-forward templates
  • Easy editor
  • Good for brand-led stores
  • Less ecom depth
  • Harder to scale
Cons
  • Limited ecom depth
  • Fewer integrations

Wix

Wix is the drag-and-drop starter for small shops that want a site live today. Fine for side projects, less ideal as you scale into serious DTC.

Visit Wix

Squarespace

Squarespace is for design-led small stores where visual polish matters more than advanced commerce. Lovely front end, lighter under the hood.

Visit Squarespace

Both tools are editors' picks in Store Builders. Your best fit depends on shipping regions, budget and catalog needs \u2014 compare the pros and cons above.