BigSpy
★★★★4.1/5Spy on competitors' Facebook, Google & TikTok ads
- Pricing
- $9–$499/mo
- Commission
- 30% recurring (reseller)
- Cookie window
- 60 days
- Last reviewed
- 2026-08-30
Our take
BigSpy lets you reverse-engineer what competitors run across Facebook, Google and TikTok, so you start with proven creatives and angles instead of guessing.
Pros
- Large ad creative library
- Multi-network coverage
- Winning-product finder
- Affordable entry tier
Cons
- UI can feel busy
- Data lag on free tier
Frequently asked questions
What is BigSpy?
BigSpy is a ad spy tool for DTC, Shopify and independent e-commerce stores. BigSpy lets you reverse-engineer what competitors run across Facebook, Google and TikTok, so you start with proven creatives and angles instead of guessing.
How much does BigSpy cost?
BigSpy is listed at $9–$499/mo. Vendor pricing changes often — confirm the current rate on the official site before subscribing.
Is BigSpy worth it for DTC brands?
BigSpy scores 4.1/5 in our hands-on review. Its main strengths: large ad creative library, multi-network coverage, winning-product finder. The trade-offs to accept: ui can feel busy, data lag on free tier.
What are the best alternatives to BigSpy?
BigSpy is currently one of the tools we cover in Ad Spy; browse the category page for the full shortlist.