OptinMonster
CRO & Popups★★★★
4.3
Popups & conversion campaigns
$9–$49/mo
← CRO & Popups
Hotjar
★★★★4.4/5Behavior analytics standard
- Pricing
- Free–paid tiers
- Commission
- N/A
- Cookie window
- n/a
- Last reviewed
- 2026-08-30
Our take
Hotjar is the standard for behavior analytics. Heatmaps and recordings quickly show what users do, and surveys close the loop on why. A near-default for CRO teams.
Pros
- Heatmaps
- Recordings
- Surveys & feedback
- Easy setup
Cons
- Sampled data on free tier
- Less quantitative than full CDPs
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