OptinMonster
CRO & Popups★★★★
4.3
Popups & conversion campaigns
$9–$49/mo
← CRO & Popups
See how Microsoft Clarity compares head-to-head →
Microsoft Clarity
★★★★4.3/5Free heatmaps & session replay
- Pricing
- Free
- Commission
- N/A
- Cookie window
- n/a
- Last reviewed
- 2026-08-30
Our take
Microsoft Clarity delivers heatmaps and session replay for free, making it the obvious first CRO tool to watch what users actually do.
Pros
- 100% free
- Heatmaps + recordings
- Dead-click detection
- Privacy-friendly
Cons
- No A/B testing
- Sampled data at scale
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Frequently asked questions
What is Microsoft Clarity?
Microsoft Clarity is a cro & popups tool for DTC, Shopify and independent e-commerce stores. Microsoft Clarity delivers heatmaps and session replay for free, making it the obvious first CRO tool to watch what users actually do.
How much does Microsoft Clarity cost?
Microsoft Clarity is listed at Free. Vendor pricing changes often — confirm the current rate on the official site before subscribing.
Is Microsoft Clarity worth it for DTC brands?
Microsoft Clarity scores 4.3/5 in our hands-on review. Its main strengths: 100% free, heatmaps + recordings, dead-click detection. The trade-offs to accept: no a/b testing, sampled data at scale.
What are the best alternatives to Microsoft Clarity?
If Microsoft Clarity is not the right fit, the closest options in our CRO & Popups shortlist are Hotjar (4.4/5, Free–paid tiers), OptinMonster (4.3/5, $9–$49/mo), Convert (4.3/5, $299+/mo). Compare them side by side before you commit.