Semrush
SEO & Analytics★★★★★
4.5
All-in-one SEO & competitor research
$129–$499/mo
← SEO & Analytics
Ahrefs
★★★★★4.6/5Best backlink index & content explorer
- Pricing
- $99–$999/mo
- Commission
- N/A
- Cookie window
- n/a
- Last reviewed
- 2026-08-30
Our take
Ahrefs leads on backlink data and content research. If link building is part of your DTC growth plan, it is the tool to watch competitors' authority with.
Pros
- Best backlink index
- Content Explorer
- Site Explorer
- Rank tracking
Cons
- Pricey
- No free tier
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