Semrush
SEO & Analytics★★★★★
4.5
All-in-one SEO & competitor research
$129–$499/mo
← SEO & Analytics
See how Frase compares head-to-head →
Frase
★★★★4.2/5AI content briefs & optimization
- Pricing
- $15–$115/mo
- Commission
- N/A
- Cookie window
- n/a
- Last reviewed
- 2026-08-30
Our take
Frase turns a keyword into a research-backed brief and draft in minutes, which speeds up the content engine behind programmatic SEO.
Pros
- Fast content briefs
- SERP research
- AI drafting
- Answer-engine friendly
Cons
- Credits can run out
- Editing still needed
Alternatives to Frase
Ahrefs
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Triple Whale
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Northbeam
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Mangools
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Screaming Frog
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Surfer SEO
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Clearscope
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Enterprise content optimization
Custom
SE Ranking
SEO & Analytics★★★★
4.4
Affordable all-in-one SEO suite
$49–$189/mo
Frequently asked questions
What is Frase?
Frase is a seo & analytics tool for DTC, Shopify and independent e-commerce stores. Frase turns a keyword into a research-backed brief and draft in minutes, which speeds up the content engine behind programmatic SEO.
How much does Frase cost?
Frase is listed at $15–$115/mo. Vendor pricing changes often — confirm the current rate on the official site before subscribing.
Is Frase worth it for DTC brands?
Frase scores 4.2/5 in our hands-on review. Its main strengths: fast content briefs, serp research, ai drafting. The trade-offs to accept: credits can run out, editing still needed.
What are the best alternatives to Frase?
If Frase is not the right fit, the closest options in our SEO & Analytics shortlist are Ahrefs (4.6/5, $99–$999/mo), Screaming Frog (4.6/5, Free (500 URLs) – $259/yr), Semrush (4.5/5, $129–$499/mo). Compare them side by side before you commit.