Semrush
SEO & Analytics★★★★★
4.5
All-in-one SEO & competitor research
$129–$499/mo
← SEO & Analytics
See how Northbeam compares head-to-head →
Northbeam
★★★★4.2/5Marketing mix modeling for scaling brands
- Pricing
- $1000+/mo
- Commission
- N/A
- Cookie window
- n/a
- Last reviewed
- 2026-08-30
Our take
Northbeam does marketing mix modeling for scaling DTC brands that have outgrown last-click. Worth it once monthly ad spend is high enough to need real allocation decisions.
Pros
- MMM modeling
- Cross-channel attribution
- Forecasting
Cons
- Enterprise price
- Needs data volume to be useful
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Frequently asked questions
What is Northbeam?
Northbeam is a seo & analytics tool for DTC, Shopify and independent e-commerce stores. Northbeam does marketing mix modeling for scaling DTC brands that have outgrown last-click. Worth it once monthly ad spend is high enough to need real allocation decisions.
How much does Northbeam cost?
Northbeam is listed at $1000+/mo. Vendor pricing changes often — confirm the current rate on the official site before subscribing.
Is Northbeam worth it for DTC brands?
Northbeam scores 4.2/5 in our hands-on review. Its main strengths: mmm modeling, cross-channel attribution, forecasting. The trade-offs to accept: enterprise price, needs data volume to be useful.
What are the best alternatives to Northbeam?
If Northbeam is not the right fit, the closest options in our SEO & Analytics shortlist are Ahrefs (4.6/5, $99–$999/mo), Screaming Frog (4.6/5, Free (500 URLs) – $259/yr), Semrush (4.5/5, $129–$499/mo). Compare them side by side before you commit.