Klaviyo
Email & SMS★★★★★
4.6
The DTC email & SMS standard
Free–scales with list
← Email & SMS
ActiveCampaign
★★★★4.3/5Automation-first CRM & email
- Pricing
- $29–paid tiers
- Commission
- N/A
- Cookie window
- n/a
- Last reviewed
- 2026-08-30
Our take
ActiveCampaign pairs email with a real CRM and best-in-class automation, ideal once segmentation and lifecycle marketing matter more than simplicity.
Pros
- Powerful automation
- CRM + email
- Lead scoring
- Deep segmentation
Cons
- Steeper learning curve
- Price scales with contacts
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