Klaviyo
Email & SMS★★★★★
4.6
The DTC email & SMS standard
Free–scales with list
← Email & SMS
See how Brevo compares head-to-head →
Brevo
★★★★4.1/5Affordable multi-channel (email/SMS/chat)
- Pricing
- Free–paid tiers
- Commission
- N/A
- Cookie window
- n/a
- Last reviewed
- 2026-08-30
Our take
Brevo (ex-Sendinblue) prices by email volume rather than contacts, which keeps costs low as your list grows. A pragmatic all-rounder.
Pros
- Pay per email sent (cheap)
- Email + SMS + chat
- CRM lite
- Good free tier
Cons
- Automation limits on free
- Less ecom depth
Alternatives to Brevo
Omnisend
Email & SMS★★★★
4.4
Multichannel automation for mid-market
Free–paid tiers
Privy
Email & SMS★★★★
4.2
Popups plus email capture
Free–paid tiers
Postscript
Email & SMS★★★★
4.3
SMS specialist for Shopify
Free–paid tiers
Seguno
Email & SMS★★★★
4.1
Lightweight Shopify Email
Free–paid tiers
Mailchimp
Email & SMS★★★★
4.0
Beginner-friendly email marketing
Free–paid tiers
ActiveCampaign
Email & SMS★★★★
4.3
Automation-first CRM & email
$29–paid tiers
Attentive
Email & SMS★★★★
4.2
Enterprise-grade SMS marketing
Custom
Kit (ConvertKit)
Email & SMS★★★★
4.1
Creator-focused email marketing
Free–paid tiers
Frequently asked questions
What is Brevo?
Brevo is a email & sms tool for DTC, Shopify and independent e-commerce stores. Brevo (ex-Sendinblue) prices by email volume rather than contacts, which keeps costs low as your list grows. A pragmatic all-rounder.
How much does Brevo cost?
Brevo is listed at Free–paid tiers. Vendor pricing changes often — confirm the current rate on the official site before subscribing.
Is Brevo worth it for DTC brands?
Brevo scores 4.1/5 in our hands-on review. Its main strengths: pay per email sent (cheap), email + sms + chat, crm lite. The trade-offs to accept: automation limits on free, less ecom depth.
What are the best alternatives to Brevo?
If Brevo is not the right fit, the closest options in our Email & SMS shortlist are Klaviyo (4.6/5, Free–scales with list), Omnisend (4.4/5, Free–paid tiers), Postscript (4.3/5, Free–paid tiers). Compare them side by side before you commit.