Klaviyo
Email & SMS★★★★★
4.6
The DTC email & SMS standard
Free–scales with list
← Email & SMS
See how Omnisend compares head-to-head →
Omnisend
★★★★4.4/5Multichannel automation for mid-market
- Pricing
- Free–paid tiers
- Commission
- N/A
- Cookie window
- n/a
- Last reviewed
- 2026-08-30
Our take
Omnisend bundles email, SMS and push in one place with prebuilt workflows, making it a strong mid-market pick when you want omnichannel without Klaviyo's price curve.
Pros
- Email + SMS + push in one
- Easy prebuilt workflows
- Good Shopify fit
Cons
- Advanced features on higher tiers
- Less powerful than Klaviyo for complex logic
Alternatives to Omnisend
Privy
Email & SMS★★★★
4.2
Popups plus email capture
Free–paid tiers
Postscript
Email & SMS★★★★
4.3
SMS specialist for Shopify
Free–paid tiers
Seguno
Email & SMS★★★★
4.1
Lightweight Shopify Email
Free–paid tiers
Mailchimp
Email & SMS★★★★
4.0
Beginner-friendly email marketing
Free–paid tiers
ActiveCampaign
Email & SMS★★★★
4.3
Automation-first CRM & email
$29–paid tiers
Attentive
Email & SMS★★★★
4.2
Enterprise-grade SMS marketing
Custom
Kit (ConvertKit)
Email & SMS★★★★
4.1
Creator-focused email marketing
Free–paid tiers
Brevo
Email & SMS★★★★
4.1
Affordable multi-channel (email/SMS/chat)
Free–paid tiers
Frequently asked questions
What is Omnisend?
Omnisend is a email & sms tool for DTC, Shopify and independent e-commerce stores. Omnisend bundles email, SMS and push in one place with prebuilt workflows, making it a strong mid-market pick when you want omnichannel without Klaviyo's price curve.
How much does Omnisend cost?
Omnisend is listed at Free–paid tiers. Vendor pricing changes often — confirm the current rate on the official site before subscribing.
Is Omnisend worth it for DTC brands?
Omnisend scores 4.4/5 in our hands-on review. Its main strengths: email + sms + push in one, easy prebuilt workflows, good shopify fit. The trade-offs to accept: advanced features on higher tiers, less powerful than klaviyo for complex logic.
What are the best alternatives to Omnisend?
If Omnisend is not the right fit, the closest options in our Email & SMS shortlist are Klaviyo (4.6/5, Free–scales with list), Postscript (4.3/5, Free–paid tiers), ActiveCampaign (4.3/5, $29–paid tiers). Compare them side by side before you commit.