Omnisend
Email & SMS★★★★
4.4
Multichannel automation for mid-market
Free–paid tiers
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Klaviyo Alternatives
No single tool fits every store. The email & sms tools below are the ones our editors shortlist as alternatives to Klaviyo \u2014 each with its own pricing, strengths and trade-offs. Compare them side by side, then open any full review.
What Klaviyo does well
- Best-in-class flow builder
- Predictive analytics
- Deep Shopify data sync
- SMS built in
Where Klaviyo falls short
- Price scales with list size
- Overkill for tiny stores
9 email & sms tools our editors consider as alternatives to Klaviyo.
Privy
Email & SMS★★★★
4.2
Popups plus email capture
Free–paid tiers
Postscript
Email & SMS★★★★
4.3
SMS specialist for Shopify
Free–paid tiers
Seguno
Email & SMS★★★★
4.1
Lightweight Shopify Email
Free–paid tiers
Mailchimp
Email & SMS★★★★
4.0
Beginner-friendly email marketing
Free–paid tiers
ActiveCampaign
Email & SMS★★★★
4.3
Automation-first CRM & email
$29–paid tiers
Attentive
Email & SMS★★★★
4.2
Enterprise-grade SMS marketing
Custom
Kit (ConvertKit)
Email & SMS★★★★
4.1
Creator-focused email marketing
Free–paid tiers
Brevo
Email & SMS★★★★
4.1
Affordable multi-channel (email/SMS/chat)
Free–paid tiers