Klaviyo
Email & SMS★★★★★
4.6
The DTC email & SMS standard
Free–scales with list
← Mailchimp review
Mailchimp Alternatives
No single tool fits every store. The email & sms tools below are the ones our editors shortlist as alternatives to Mailchimp \u2014 each with its own pricing, strengths and trade-offs. Compare them side by side, then open any full review.
What Mailchimp does well
- Generous free tier
- Easy builder
- Built-in audience tools
- Broad integrations
Where Mailchimp falls short
- Pricing climbs with contacts
- Less ecom-native than Klaviyo
9 email & sms tools our editors consider as alternatives to Mailchimp.
Omnisend
Email & SMS★★★★
4.4
Multichannel automation for mid-market
Free–paid tiers
Privy
Email & SMS★★★★
4.2
Popups plus email capture
Free–paid tiers
Postscript
Email & SMS★★★★
4.3
SMS specialist for Shopify
Free–paid tiers
Seguno
Email & SMS★★★★
4.1
Lightweight Shopify Email
Free–paid tiers
ActiveCampaign
Email & SMS★★★★
4.3
Automation-first CRM & email
$29–paid tiers
Attentive
Email & SMS★★★★
4.2
Enterprise-grade SMS marketing
Custom
Kit (ConvertKit)
Email & SMS★★★★
4.1
Creator-focused email marketing
Free–paid tiers
Brevo
Email & SMS★★★★
4.1
Affordable multi-channel (email/SMS/chat)
Free–paid tiers