Shopify
Store Builders★★★★★
4.7
The default DTC platform
$39–$399/mo
← Wix review
Wix Alternatives
No single tool fits every store. The store builders tools below are the ones our editors shortlist as alternatives to Wix \u2014 each with its own pricing, strengths and trade-offs. Compare them side by side, then open any full review.
What Wix does well
- Easy builder
- Affordable
- Templates
- Decent ecom features
Where Wix falls short
- Less ecom depth
- Harder to scale
9 store builders tools our editors consider as alternatives to Wix.
WooCommerce
Store Builders★★★★
4.3
WordPress-owned storefronts
Free core (hosting paid)
BigCommerce
Store Builders★★★★
4.2
Mid-market with native B2B
$29–paid tiers
Squarespace
Store Builders★★★★
3.9
Design-led small stores
$23–paid tiers
Ecwid
Store Builders★★★★
4.2
Add a store to any website or social
Free–$99/mo
Shift4Shop
Store Builders★★★★
3.9
Free hosted store with built-in payments
Free (with Shift4 payments) or $29/mo
Volusion
Store Builders★★★★
3.8
Established hosted ecommerce SaaS
$31–$299/mo
Sellfy
Store Builders★★★★
4.1
Sell digital products, subscriptions & merch
$19–$99/mo
Podia
Store Builders★★★★
4.3
Courses, memberships & digital downloads
$33–$89/mo