WooCommerce
Store Builders★★★★
4.3
WordPress-owned storefronts
Free core (hosting paid)
← Store Builders
Shopify
★★★★★4.7/5The default DTC platform
- Pricing
- $39–$399/mo
- Commission
- N/A
- Cookie window
- n/a
- Last reviewed
- 2026-08-30
Our take
Shopify is the default DTC platform with an unmatched app ecosystem and the highest-converting checkout in the game. Most DTC brands should start here.
Pros
- Best app ecosystem
- Reliable hosting
- Great checkout
- Constant innovation
Cons
- Fees add up (apps + payments)
- Less control than self-hosted
Alternatives to Shopify
BigCommerce
Store Builders★★★★
4.2
Mid-market with native B2B
$29–paid tiers
Wix
Store Builders★★★★
4.0
Drag-and-drop starter
$27–paid tiers
Squarespace
Store Builders★★★★
3.9
Design-led small stores
$23–paid tiers
Ecwid
Store Builders★★★★
4.2
Add a store to any website or social
Free–$99/mo
Shift4Shop
Store Builders★★★★
3.9
Free hosted store with built-in payments
Free (with Shift4 payments) or $29/mo
Volusion
Store Builders★★★★
3.8
Established hosted ecommerce SaaS
$31–$299/mo
Sellfy
Store Builders★★★★
4.1
Sell digital products, subscriptions & merch
$19–$99/mo
Podia
Store Builders★★★★
4.3
Courses, memberships & digital downloads
$33–$89/mo