Shopify
Store BuildersThe default DTC platform
Sell digital products, subscriptions & merch
Sellfy targets creators selling digital products, memberships and print-on-demand from one store. A lean choice for digital-first brands.
The default DTC platform
WordPress-owned storefronts
Mid-market with native B2B
Drag-and-drop starter
Design-led small stores
Add a store to any website or social
Free hosted store with built-in payments
Established hosted ecommerce SaaS
Courses, memberships & digital downloads
Sellfy is a store builders tool for DTC, Shopify and independent e-commerce stores. Sellfy targets creators selling digital products, memberships and print-on-demand from one store. A lean choice for digital-first brands.
Sellfy is listed at $19–$99/mo. Vendor pricing changes often — confirm the current rate on the official site before subscribing.
Sellfy scores 4.1/5 in our hands-on review. Its main strengths: digital + physical + subscriptions, easy setup, built-in email. The trade-offs to accept: smaller app ecosystem, limited customization.
If Sellfy is not the right fit, the closest options in our Store Builders shortlist are Shopify (4.7/5, $39–$399/mo), WooCommerce (4.3/5, Free core (hosting paid)), Podia (4.3/5, $33–$89/mo). Compare them side by side before you commit.