Shopify
Store Builders★★★★★
4.7
The default DTC platform
$39–$399/mo
← Store Builders
Wix
★★★★4.0/5Drag-and-drop starter
- Pricing
- $27–paid tiers
- Commission
- N/A
- Cookie window
- n/a
- Last reviewed
- 2026-08-30
Our take
Wix is the drag-and-drop starter for small shops that want a site live today. Fine for side projects, less ideal as you scale into serious DTC.
Pros
- Easy builder
- Affordable
- Templates
- Decent ecom features
Cons
- Less ecom depth
- Harder to scale
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Ecwid
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Shift4Shop
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Sellfy
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Podia
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Courses, memberships & digital downloads
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