Shopify
Store Builders★★★★★
4.7
The default DTC platform
$39–$399/mo
← Store Builders
See how Wix compares head-to-head →
Wix
★★★★4.0/5Drag-and-drop starter
- Pricing
- $27–paid tiers
- Commission
- N/A
- Cookie window
- n/a
- Last reviewed
- 2026-08-30
Our take
Wix is the drag-and-drop starter for small shops that want a site live today. Fine for side projects, less ideal as you scale into serious DTC.
Pros
- Easy builder
- Affordable
- Templates
- Decent ecom features
Cons
- Less ecom depth
- Harder to scale
Alternatives to Wix
WooCommerce
Store Builders★★★★
4.3
WordPress-owned storefronts
Free core (hosting paid)
BigCommerce
Store Builders★★★★
4.2
Mid-market with native B2B
$29–paid tiers
Squarespace
Store Builders★★★★
3.9
Design-led small stores
$23–paid tiers
Ecwid
Store Builders★★★★
4.2
Add a store to any website or social
Free–$99/mo
Shift4Shop
Store Builders★★★★
3.9
Free hosted store with built-in payments
Free (with Shift4 payments) or $29/mo
Volusion
Store Builders★★★★
3.8
Established hosted ecommerce SaaS
$31–$299/mo
Sellfy
Store Builders★★★★
4.1
Sell digital products, subscriptions & merch
$19–$99/mo
Podia
Store Builders★★★★
4.3
Courses, memberships & digital downloads
$33–$89/mo
Frequently asked questions
What is Wix?
Wix is a store builders tool for DTC, Shopify and independent e-commerce stores. Wix is the drag-and-drop starter for small shops that want a site live today. Fine for side projects, less ideal as you scale into serious DTC.
How much does Wix cost?
Wix is listed at $27–paid tiers. Vendor pricing changes often — confirm the current rate on the official site before subscribing.
Is Wix worth it for DTC brands?
Wix scores 4.0/5 in our hands-on review. Its main strengths: easy builder, affordable, templates. The trade-offs to accept: less ecom depth, harder to scale.
What are the best alternatives to Wix?
If Wix is not the right fit, the closest options in our Store Builders shortlist are Shopify (4.7/5, $39–$399/mo), WooCommerce (4.3/5, Free core (hosting paid)), Podia (4.3/5, $33–$89/mo). Compare them side by side before you commit.