Shopify
Store Builders★★★★★
4.7
The default DTC platform
$39–$399/mo
← Store Builders
WooCommerce
★★★★4.3/5WordPress-owned storefronts
- Pricing
- Free core (hosting paid)
- Commission
- N/A
- Cookie window
- n/a
- Last reviewed
- 2026-08-30
Our take
WooCommerce is the WordPress path to fully owned storefronts. Best when content/SEO is central and you are comfortable running your own hosting.
Pros
- Full control
- Free core
- Huge plugin market
- SEO-friendly (WordPress)
Cons
- Self-hosted maintenance
- Security you own
Alternatives to WooCommerce
BigCommerce
Store Builders★★★★
4.2
Mid-market with native B2B
$29–paid tiers
Wix
Store Builders★★★★
4.0
Drag-and-drop starter
$27–paid tiers
Squarespace
Store Builders★★★★
3.9
Design-led small stores
$23–paid tiers
Ecwid
Store Builders★★★★
4.2
Add a store to any website or social
Free–$99/mo
Shift4Shop
Store Builders★★★★
3.9
Free hosted store with built-in payments
Free (with Shift4 payments) or $29/mo
Volusion
Store Builders★★★★
3.8
Established hosted ecommerce SaaS
$31–$299/mo
Sellfy
Store Builders★★★★
4.1
Sell digital products, subscriptions & merch
$19–$99/mo
Podia
Store Builders★★★★
4.3
Courses, memberships & digital downloads
$33–$89/mo